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Crossover Collaboration, Shaping the Aesthetics of Living
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Crossover Collaboration, Shaping the Aesthetics of Living
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Crossover Collaboration, Shaping the Aesthetics of Living
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Crossover Collaboration, Shaping the Aesthetics of Living
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CHENHOW NewsGioia Pan & Luxury Stone Brand Crossover: Fashion Radiates Timeless Brillance
Description:
2022/04/07|Brand Partnerships|Kyle

“I believe CHENHOW's luxury stone is far more than just a building material—it possesses profound artistic beauty and seamlessly aligns with fashion. Serving as a pivotal feature on the runway during Fashion Week was truly a breakthrough endeavor.”

Gioia Pan, Queen of Knitwear

"Earth-shattering" perfectly captures the stunning impact of the CHENHOW MARBLE × Knitwear Queen Gioia Pan AW22 collaboration. Infused with the exquisite veins of luxury stone, the GIOIA PAN AW22 "Wuji" collection moves dynamically between strength and aesthetic grace, revealing the infinite possibilities of cross-disciplinary art.


Image / On-site at Taipei Fashion Week 2022.
 

Cross-Disciplinary Collaboration: Expanding Onto the International Stage

Renowned as the "Queen of Knitwear," designer Gioia Pan (GIOIA PAN) was invited to present a major runway collection at Tokyo Fashion Week. In a cross-disciplinary partnership with luxury stone brand CHENHOW MARBLE, she conceptualized a collection around the theme of "Wuji" (Infinitude). Set within a 36,000-square-foot stone art museum, the creative process brought high fashion couture for the new season together with luxury stone forged over millions of years—striking vibrant sparks that seamlessly blend cross-over fashion with the natural aesthetic beauty of rare stone.

Reflecting on the catalyst for this collaboration with CHENHOW MARBLE, Gioia Pan shared: "Before visiting CHENHOW's Marble Museum, I was curious, yet my perception was still rooted in traditional impressions of marble. When I arrived on-site, I was truly astonished by how remarkably dynamic marble veins can be. Variations in polished surfaces or three-dimensional textures, when illuminated by light, create translucent backlighting effects that echo my love for abstract patterns in design. I was thrilled that CHENHOW appreciated my work as well. In recent years, I have continually explored cross-boundary connections across different industries. Seeing CHENHOW's stones inspired me to ponder how we could create a meaningful synergy. My expertise lies in knit texture design, and I wanted to evoke the feel of natural stone within fabric weaves. Partnering with luxury stone sparked a powerful creative energy—whether filming for Tokyo Fashion Week at CHENHOW's Taipei gallery or designing for Taipei Fashion Week, both grew out of themes extended from CHENHOW MARBLE."

Image / Tokyo Fashion Week fitting portrait at CHENHOW MARBLE Taipei Flagship Headquarters.
 

Heavyweight Participation: Art's Boundless Imagination

Marking CHENHOW's inaugural presence directly on the stage of Taipei Fashion Week, this heavyweight participation was both a monumental 300-kilogram feat and a pioneering milestone in the history of natural stone. The GIOIA PAN A/W 2022 runway show took place on the evening of March 25 at Songshan Cultural and Creative Park Warehouse 4; it was only one hour before showtime that the massive stone installation was successfully positioned. As an internationally acclaimed designer and recipient of the prestigious Golden Top Award at China International Fashion Week—often hailed as the Oscars of fashion—Gioia Pan views each seasonal unveiling not merely as a presentation of personal design, but as a defining milestone in her career.

"I was amazed by how dynamic marble veins can be. Variations in polished surfaces or three-dimensional textures create translucent backlighting effects under the spotlight, mirroring my approach to abstract patterns in fashion design," shared Pan, the reigning "Queen of Knitwear," whose true mastery lies in texturing fabrics. From the initial concept of the "GIOIA PAN AW22: Wuji Collection," she continuously searched for fabric textures that echoed the natural striations of natural stone. "This crossover collision with luxury stone energized me to further explore the crafts of knitting and weaving, uncovering texture variations distinct from any of my past work." Having long designed haute couture, Pan believes through this collaboration that CHENHOW's luxury stone transcends conventional perceptions of building materials. "It possesses profound artistic beauty and seamlessly aligns with fashion. Serving as a pivotal element of stage scenography during Fashion Week was a truly breakthrough endeavor." Just as Michelangelo freed the human form from marble, CHENHOW's luxury stone is no longer confined to traditional functional boundaries.

For both CHENHOW and Pan, stepping into cross-disciplinary synergy is like building a bridge connecting virtual vision with physical reality. "I believe this endeavor will inspire other fashion designers to explore cross-industry ventures, introducing fresh energy and vitality across diverse sectors."

Image / Runway show on-site at Songshan Cultural and Creative Park Warehouse 4, Taipei Fashion Week 2022.

Leading the Luxury Stone Market: Refining the Ultimate Aesthetics of Natural Stone

As Taiwan's pioneering luxury stone brand, CHENHOW MARBLE has focused in recent years not only on importing high-end natural stones from Europe and South America, but also on continuously expanding the artistic horizons of stone aesthetics. Beginning with a partnership with fashion magazines and designers at BELLAVITA Department Store, the brand has embarked on cross-disciplinary dialogues with Mortlach Single Malt Scotch Whisky and Lee Chih-kai—Taiwan's first Olympic gymnastics medalist, known as the "Prince of the Pommel Horse." Every new endeavor unveils another captivating facet of luxury stone.

"Bringing natural stone directly onto the runway at Taipei Fashion Week is another truly iconic breakthrough!" said Yu-kai Chen, Brand Director of CHENHOW MARBLE. "The purpose of CHENHOW MARBLE is to share beautiful things, particularly through our pursuit of aesthetics—a passion and dedication that every client visiting our galleries can feel." The fusion of high fashion and luxury stone resonated powerfully with a full house of 500 VIP guests at Songshan Cultural and Creative Park. "This visual feast proved that natural stone is a vibrant, living treasure. Models moving gracefully in front of the backlit translucent stone created breathtaking imagery, reaffirming CHENHOW MARBLE's position as the leading brand in luxury stone."


Image / Designer Gioia Pan and CHENHOW MARBLE Founder Mr. Po-kun Chen at the fashion show.
 

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Driven by craftsmanship and a passion for natural stone, CHENHOW carefully sources exceptional materials from around the world. We believe every stone tells a unique story, and every space deserves a material that reflects its owner's vision. Discover the beauty of natural luxury stone with us.

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