“If you are willing to spend 500,000 or 1,000,000 to collect an artwork, you should absolutely consider acquiring luxury stone as a masterpiece for your home. That is precisely how CHENHOW MARBLE convinced me!”
Renowned YouTuber, Joeman
Taiwanese million-subscriber YouTuber Joeman has unboxed countless luxury estates—from the residences of Taiwan's wealthiest individuals and socialites to fellow top influencers—turning every home tour into a viral hit. Yet, rarely has he decoded the core interior building material that defines these opulent homes: luxury stone. In his recent visit to CHENHOW MARBLE’s Taipei Flagship Gallery, Joeman unboxed how this pioneer in the natural stone industry crafted a top-tier residence featuring the majestic "Botanic Wave" luxury stone, while opening up about his own journey toward becoming a luxury stone collector.
Image / Joeman on set at CHENHOW MARBLE.
Joeman's viral "Joe是要對決" series gained widespread popularity by comparing affordable versus luxury options. But did you know that luxury stone—often considered the pinnacle of building materials—also features accessible, entry-level options? How should one choose and invest in luxury stone? How is a nearly NT$2 million "Botanic Wave" slab showcased in a luxury estate? Furthermore, Joeman even invested in luxury stone when designing his own office; how did his perception of natural stone completely transform?
"My original impression of natural stone was just the granite or marble you'd find in a grandmother's house. As I grew up, I saw stone as a standard feature in the homes of celebrities and the wealthy—something that felt completely out of reach." Through unboxing the luxury residences of billionaires, socialites, and influencers, Joeman gradually built up his knowledge of architecture and interior design. "In the past, my understanding of interior decoration was limited—walls were just paint, upholstered panels, or wallpaper, and solid wood felt like the ultimate luxury. Stone felt rather neutral to me. But after accumulating experience touring all those luxury homes, it was finally my turn to renovate. My designer asked: 'You've upgraded your appliances and furniture to the highest tier—shouldn't you consider using finer building materials, too?'"
Perhaps it was meant to be: both interior designers planning Joeman's office and personal residence independently recommended CHENHOW MARBLE. This sparked his deep curiosity—what truly sets luxury stone apart from standard natural stone?
Opening the Door to a Whole New World! Luxury Stone as Fine Art, Not Just Building Material
Upon seeing the media coverage link for CHENHOW MARBLE's 2022 Art Taipei feature sent by his interior designer, "My jaw dropped—I was so speechless that 'stunning' was the only word left in my vocabulary!" Intrigued by the photos, Joeman decided to visit CHENHOW’s Taipei Flagship Gallery with his designer.
"Walking in completely blew me away—there were so many natural stones, and every single one was breathtaking! Choosing one here guarantees decision paralysis: you see Option A and think 'This is it!'; then you see Option B, which looks even better; then Option C comes along and outshines both A and B." Joeman chuckled, recalling how the visit felt like opening the door to a whole new world. "I realized natural stone isn't just limited to plain white, black, or green. There are so many unseen crystal tones and hues. The diverse patterns and veins on each luxury slab spark endless imagination."
As showcased in his video tour for viewers, Joeman introduced a range of selections—from the accessible "CRYSTALITABLUE" to mid-tier Calacatta Gold, all the way to seven-figure masterworks like "Amazonite"—the world's most renowned luxury stone—and "Botanic Wave," an ultra-exclusive strain with only eight slabs imported, all of which sold out completely. "This place rivals any high-end art museum; even if you aren’t buying, it’s worth visiting just to admire the artistry. Since I live near Bali, I constantly invite my friends over to take a tour!"
Building his empire from scratch through sheer talent, Joeman carved out his legacy with the viral "Joe是要對決" series. Today, he has stepped into the ranks of the self-made elite, seamlessly conversing with luxury estate owners—a transformation from his earlier days into a sophisticated connoisseur of refined living. "If you are willing to spend 500,000 or 1,000,000 to collect an artwork, you should absolutely consider acquiring luxury stone as a centerpiece for your home. That is precisely how Kyle, Chief Brand Officer of CHENHOW MARBLE, convinced me! (Laughs)"
In early 2023, Joeman unboxed his 3,500-sq-ft corporate headquarters: "After acquiring the '白蒙卡' natural stone from CHENHOW MARBLE, we spent a full month of rent—NT$200,000—just to accommodate its entry and craft this majestic kitchen island. It sounds a bit crazy, but seeing the final result made every penny worth it." Originating from India, this granite is celebrated for its raw, rugged natural texture. Strikingly, it displays not only the deep grooves carved by nature over millennia, but even preserves the authentic drill marks left behind by miners during quarry extraction.
Beyond defining the main visual anchor of the office space, "白蒙卡" was also used to encapsulate the primary structural columns. Serving as a commandingly impressive backdrop during recordings for Joeman's YouTube talk series, it realized the vision he vividly described: feeling as though a classic column straight out of the Pantheon had been recreated in the room.
Luxury Stone as Natural Fine Art! Transforming Collector's Pieces into the Heart of Your Home
"Luxury stone is natural fine art." Hearing Kyle Chen, Chief Brand Officer of CHENHOW MARBLE, describe it this way, Joeman immediately resonated: "I completely align with and share this concept." He observed that wealthy homes never lack artistic centerpieces. Why are these masterworks so fiercely sought after? One key reason lies in their inimitable uniqueness and distinct originality. "The reason people who care deeply about home interiors love incorporating natural stone is precisely because its beauty is one-of-a-kind."
As an established figure with a thriving media empire, Joeman candidly reflects, "Entering different stages of life, you naturally desire pieces that stand apart." You find yourself drawn to collecting more extraordinary luxury items, hoping to project a distinct sense of taste in every piece you use. Having navigated the phase of wanting brand logos prominently displayed, Joeman admits it is a personal journey through self-doubt, narcissism, and ultimate self-confidence. Over time, he came to understand that during the pursuit phase, "luxury" acts as a symbolic self-projection—a way to bridge the gap toward the life one aspires to lead.
Through his experience unboxing high-end estates, he observed: "I gradually realized that what these successful entrepreneurs and leaders truly pursue is fulfillment—focusing their thoughts on doing what they genuinely love." Beyond outward ostentation, Joeman recognized that true residential luxury lies in the pursuit of the singular and peerless: "And when it comes to the truly one-of-a-kind, natural stone becomes indispensable."
"Not everyone can decorate their home with luxury stone, but I want people to know that a place like this exists—a destination you can visit often to explore and appreciate its beauty."
This unboxing video of CHENHOW MARBLE marked a rare feature within the "Joe是要看房" series, shifting the focus toward an in-depth exploration of premium building materials. Joeman recognized that not everyone can outfit their homes with luxury stone. "My audience is predominantly composed of younger viewers, but I wanted to show people why someone would choose luxury stone and where its beauty lies. Even if owning it isn't within reach right now, this video offers a place to start learning how to appreciate it." Joeman thrives on creating broad-appeal content: "Unveiling the mystique behind exclusive domains—like offering a glimpse inside high-end luxury estates—naturally sparks immense curiosity. By that same logic, viewers are equally fascinated to see how and where luxury stone is applied."
As a special easter egg, this unboxing video featured a rare tour of an exclusive residence generously opened by an Botanic Wave collector. Stepping into the home with its four-meter-high ceilings, Botanic Wave instantly commands the foyer. The custom eight-seater dining table is crafted from "銀河" luxury stone, while the master suite—from wall paneling to the ensuite bath—uses Michelangelo Nuvolato to create a seamless visual flow. "It feels like a painting unfolding into the space—luxurious without coming off as ostentatious, beautifully reflecting the owner's refined sensibilities and sense of romance."
Like many men who have transformed from self-proclaimed geeks into successful entrepreneurs, Joeman notes: "In the past, you might sit in your car after parking just to decompress." Now, he can immerse himself in a sanctuary defined by luxury stone, admiring his favorite pieces while enjoying quiet solitude. For Joeman, investing in luxury stone is more than acquiring fine art—the true value lies in having a space to ground and restore oneself. That sense of inner peace far transcends any measure of luxury.
