“Having orchestrated numerous cross-industry collaborations over the years, this marks CHENHOW's very first participation in an architecture and building materials exposition. We simply hadn't found the right platform—until now. When an exhibition as visionary and sophisticated as 'House Feel Exhibition' emerges in Taiwan, how could we not fully lend our support?”
Kyle Chen, CBO of CHENHOW MARBLE
"The King of Luxury Stone," CHENHOW MARBLE, participates in the second edition of "House Feel Exhibition: Experience Life" at the ICC Tainan, marking the brand’s first-ever appearance at a building materials exposition. Previously exhibiting exclusively at fine art fairs, CHENHOW MARBLE chose to champion the new-era commercial exhibition aesthetics advocated by "House Feel Exhibition: Experience Life," delivering an unprecedented visual and spiritual impact to all attendees.
From July 4 to July 7 at ICC Tainan, CHENHOW MARBLE presented an extraordinary showcase featuring multiple exotic luxury stone slabs soaring over 300 centimeters in height. With their monumental scale and breathtaking natural veining, these slabs anchored the exhibition as the undeniable focal point, captivating countless visitors. Their raw, organic beauty and uncompromising quality delivered an unparalleled visual feast to all in attendance.
Serving as a dynamic design platform that bridges innovation and living inspiration.
Lina Wu, curator of House Feel Exhibition, shared: "House Feel Exhibition has always been dedicated to discovering unique materials, particularly those driven by design originality. CHENHOW MARBLE represents the pure, unalterable creations of nature that are extraordinarily rare to acquire. Therefore, if our exhibition aims to encompass these extraordinary elements, CHENHOW's curated natural stone is absolutely essential. While 'uniqueness' can be interpreted in many ways, we wanted natural stone to be one of our primary highlights this year."
She further noted: "Two-thirds of the participating brands in this exhibition are Taiwanese design brands. Guided by content-driven narratives, we established a dedicated zone for Taiwanese design and manufacturing. While many of these brands showcase smaller, delicate pieces, CHENHOW’s monumental slabs offer a powerful, majestic presence—perfectly catering to diverse audiences and meeting every client's distinct material needs."
"The moment CHENHOW confirmed their support, we were deeply moved. We have always wanted to demonstrate our commitment to doing something truly different. With CHENHOW joining us, we knew with certainty that this edition would deliver something extraordinary, serving as a defining hallmark of House Feel Exhibition. The exact instant a brand commits, we can already envision the full narrative of the event."
The 2024 "House Feel Exhibition: Experience Life" broke away from traditional building material trade show conventions under the theme "Exploring Infinite Possibilities in Space." By examining the connection between materials and everyday living through the dual lens of lifestyle and space, the event invited visitors to experience harmonious environments while conceptualizing their own ideal sanctuaries.
The exhibition space was curated into four distinct domains: "Foundation Ground" (Building Materials), "Texture Space" (Furniture & Home Accessories), "Green Realm" (Landscape Botany), and "Maker Hall" (Construction Crafts & Tools). Facilitated by cross-industry platform matching, numerous brand-on-brand thematic pavilions emerged to highlight "100 Spatial Elements for Elevating Interior Refinement." Presented through an approachable curated design language, House Feel Exhibition transcends standard material expos—it stands as an active design platform that bridges pioneering innovation with living inspiration.
Supporting the right cause: Infusing commercial trade shows with elevated exhibition aesthetics.
Kyle Chen, Chief Brand Officer of CHENHOW MARBLE, expressed: "We are thrilled to participate in this exhibition, which marks our debut at a building materials trade show. We hope to use this opportunity to engage with industry professionals and share our passion and expertise in natural stone." He also noted that the southern regional market has experienced rapid growth with immense potential, highlighting CHENHOW MARBLE's strong confidence in its future market outlook.
Kyle added: "Throughout our journey, we have cultivated the exquisite experience of natural stone, aiming to bring every subtle detail of luxury stone into full view. Where these materials are presented is paramount. In the past, CHENHOW has appeared on fashion runways and fine art fairs, yet never at a true building materials exposition. Honestly, we maintained a wait-and-see approach toward existing conventional trade shows."
"This marks CHENHOW's very first participation in an architecture and building materials exposition. It is rare in Taiwan to see an event with such refined sophistication and clear vision as 'House Feel Exhibition.' This exhibition attempts to outline a new trajectory for future building material expos in Taiwan—forging its own distinct path against all odds, much like CHENHOW charting a modern legacy within a traditional industry. How could we not fully lend our support? We look forward to continuing our participation in the future, contributing our part to the interior aesthetics industry."
